Where is your marketing connected,and where isn't it?

We have a single, written business objective that our marketing is built to support.

Everyone in our team could describe our ideal customer in the same way.

We regularly review data on our customers, market and competitors, not just campaign metrics.

We know why our best customers chose us - in their words, not ours.

Our brand, website, content and paid activity tell one coherent story.

Our marketing suppliers and internal team work from the same brief.

We have documented systems for planning, producing and reviewing marketing.

We could keep our marketing running if one key person left tomorrow.

We measure marketing against commercial outcomes, not just engagement.

Our marketing decisions this quarter build on what we learned last quarter.